At the 10th Annual Orthopedic, Spine and Pain Management-Driven ASC Conference in Chicago on June 14, Daniel Goldberg, director of business development for New Jersey Spine and Rehabilitation, discussed key marketing strategies for spine and pain centers, some of which have helped New Jersey Spine increase its patient volume by 80 percent over the last two years.

In order for a spine center to be successful, it is important to procure and maintain a high volume of patients. Marketing, advertising and other forms of outreach can attract patients to the center. However, developing relationships with local physicians and specialists is also an effective method for increasing patient traffic. Both methods work to bring patients to the center thus, both methods should be utilized — patients equal profits.

Richard Kaul, MD, of New Jersey Spine and Rehabilitation in Pompton Lakes, has announced the beginning of the Inter-Disciplinary Education Association, a program to bring physicians across specialties together to discuss collaborative diagnostics and modalities for treating patient pathologies.

New Jersey Spine and Rehabilitation in Pompton Lakes, a spine practice and surgery center, was founded in 2003 by Richard A. Kaul, MD. Dr. Kaul uses minimally invasive surgical techniques to treat patients with back pain and spinal disorders.