Survey Finds Social Media Can Be Effective for Clinical Trial ResearchWritten by Bob Herman | June 29, 2011
People actively engaged in social media and patient-specific websites are 60 percent more likely than the general population to participate in a clinical trial, according to a recent survey.
The survey, conducted by marketing firm Blue Chip Patient Recruitment, also showed that these types of social media users or "E-Patients" are 29 percent more likely to go to the doctor for regular check-ups and 21 percent more likely to be the first to try new medicines.
According to the survey, there are 11 main items for healthcare entities to consider as they develop a patient recruitment plan through social media. Some include engaging the physician to interact with community members to raise awareness for a clinical trial, hosting physician-moderated online chats and incorporating information on the benefits of the proposed clinical trials.
Read Blue Chip Patient Recruitment's survey regarding social media and clinical trials (pdf).
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How Facebook Helped One Neurosurgeon Diagnose and Treat a Comatose Patient: Q&A With Dr. Kamal Thapar of Sacred Heart Hospital
Study: Healthcare Organizations Slow to Integrate SMS Texting, Social Media
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