Mr. Schwarzenegger, who stars in a trailer for the campaign, was named Zimmer Biomet’s chief movement officer in November.
Actor, bodybuilder and former governor of California, Mr. Schwarzenegger said he joined the medtech company to help people increase mobility, maintain joint health and support overall wellness.
The goal of the campaign is to provide patients living with orthopedic pain with an online community, according to a Feb. 26 press release.
Patients living with pain can submit their stories on the www.youllbeback.com website. Mr. Schwarzenegger will review submissions and select individuals to appear in a motivational docuseries.
