The Inline Group will highlight the challenges rural healthcare facilities are up against when recruiting primary care physicians, at the Mid-Atlantic Physician Recruitment Alliance Educational Conference.
Here are six key notes:
1. Successful rural healthcare facilities will implement strategic recruitment plans that focus on factors within their control.
2. The strategic plans should note the immense number of employment options for physicians and advanced practice providers.
3. Kelli Mulloy, president of The Inline Group, emphasized rural healthcare organizations should target the right audience with the right messages at the right time.
4. She also recommended strategic plans address how to retain physicians by creating an infrastructure that benefits both physicians and the organization.
5. A mobile strategy also proves vital for rural healthcare facilities. "Staying in front of potential candidates with information that is available when and where they want it can be the difference between a successful recruit and a missed opportunity," said Ms. Mulloy.
6. The Inline Group is a matching firm for physicians and advanced practitioners with healthcare organizations.
"We suggest that every rural facility conduct an organizational assessment that will provide insight into the organization's readiness to launch a successful recruitment initiative," said Ms. Mulloy. "Then, and only then, can the organization design a well-conceived plan that focuses on each component of the targeted model."