Orthopedic practices around the country are opening programs and facilities specifically focused on treating athletes with sports medicine. As a physician at Orthopaedic Specialty Group in Connecticut and President of the American Orthopedic Society for Sports Medicine, Robert A. Stanton, MD, discusses four techniques for improving profits at sports medicine centers.
1. Offer as much on-site treatment as possible. This is key, says Dr. Stanton. "The more parts of the puzzle you can control yourself, the more successful your sports medicine practice will be."
2. Become multispecialty. Sports medicine patients are attracted to practices with physicians who have diverse focuses. Being able to serve the needs for patients with a diverse range of injuries is important.
3. Become a multiservice practice. The most profitable sports medicine practices have the necessary tools and programs for their patients to fully recover from their injury. These practices provide radiology, bracing, physical therapy and in-office trainers who can take care of the athletes through each step of their recovery.
4. Work out of an ASC. While Dr. Stanton says it is not necessary for sports medicine centers to have an operating room, the most successful sports medicine practices have on-site surgical capabilities. Having the ASC is more convenient for the patients as they prepare for their surgery. "The more you can package under one roof so it's a one-stop facility, the better you can help people."
Learn more about Orthopaedic Specialty Group.
Read more coverage on sports medicine practices:
- 5 Tips for Building a Successful Sports Medicine Center
- Q&A With Dr. Joshua Siegel, Director of Sports Medicine for Access Sports Medicine in Exeter, NH
- RTI Biologics Develops Reimbursement Hotline for Sports Medicine
1. Offer as much on-site treatment as possible. This is key, says Dr. Stanton. "The more parts of the puzzle you can control yourself, the more successful your sports medicine practice will be."
2. Become multispecialty. Sports medicine patients are attracted to practices with physicians who have diverse focuses. Being able to serve the needs for patients with a diverse range of injuries is important.
3. Become a multiservice practice. The most profitable sports medicine practices have the necessary tools and programs for their patients to fully recover from their injury. These practices provide radiology, bracing, physical therapy and in-office trainers who can take care of the athletes through each step of their recovery.
4. Work out of an ASC. While Dr. Stanton says it is not necessary for sports medicine centers to have an operating room, the most successful sports medicine practices have on-site surgical capabilities. Having the ASC is more convenient for the patients as they prepare for their surgery. "The more you can package under one roof so it's a one-stop facility, the better you can help people."
Learn more about Orthopaedic Specialty Group.
Read more coverage on sports medicine practices:
- 5 Tips for Building a Successful Sports Medicine Center
- Q&A With Dr. Joshua Siegel, Director of Sports Medicine for Access Sports Medicine in Exeter, NH
- RTI Biologics Develops Reimbursement Hotline for Sports Medicine