Here are nine mistakes to avoid while using Facebook to promote your business, according to a Small Business Trends report:
1. Using a personal profile instead of a business page.
2. Not filling out your profile completely.
3. Using Facebook as a broadcast medium.
4. Ignoring comments.
5. Leaving spam on your wall.
6. Liking your own posts.
7. Ignoring Facebook analytics information.
8. Using a bad avatar to represent your brand.
9. Not customizing your cover photo.
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