There are a few words of wisdom common among new small business owners, but an article posted on Mashable discusses five of the worst pieces of advice a new owner can take.
The worst pieces of advice are:
1. Hire people you know: focus on hiring for specific expertise and skills instead.
2. There’s no room for you in the market: Instead, fill a void within your target market.
3. You have to be cheaper than competitors: Figure out how to bring value instead.
4. Social media is free: It takes time and effort to do.
5. You have to spend money to make money: Learn the difference between spending money and investing in the business.
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