Marketing is any activity that moves your practice in a desired direction, which might include increasing income, deterring new competitors, retaining market share and more, according to a YO Info report, the American Academy of Ophthalmology's newsletter for young ophthalmologists.
Here are nine ways to market your practice effectively:
1. Have a written one-year and five-year marketing plan.
2. Tune-up your recall system.
3. Decide whether to employ or market to optometrists and opticians.
4. Demonstrate availability, affability and ability.
5. Get out in public again.
6. Keep your name in front of patients and referrals.
7. Have an appropriate web page.
8. Maintain a commitment to quality.
9. Change your sign.
More Articles on Practice Management:
Physicians Have Until January 31 to Change Medicare Participation Status
Is a Physician Shortage Inevitable? Most Likely
7 Things to Know About a Practice's HIT Budget