In a Deloitte report, researchers compare trailing-edge baby boomers with leading-edge baby boomers to give health plans a better idea of where to meet their customers.
1. Roughly 26 million baby boomers will age into Medicare by 2030.
2. Trailing-edge baby boomers typically have more experience with employer coverage, networks, benefit designs and health plants that offer Medicare Advantage products than leading-edge baby boomers.
3. Trailing-edge baby boomers are more likely to have been in the workforce than leading-edge baby boomers.
4. Trailing-edge baby boomers are retiring in new parts of the country such as Boise, Idaho and Austin, Texas and are staying in their homes rather than moving to retirement communities.
5. Trailing-edge baby boomers exhibit higher rates of diabetes and obesity than leading-edge baby boomers. At the same time, trailing-edge baby boomers take better overall care of themselves and practice healthier life habits (lower smoking rates) than their counterparts.
6. More trailing-edge baby boomers are dissatisfied with their health coverage and tend to turn to different sources for healthcare information more often than leading-edge baby boomers.
7. Trailing-edge baby boomers trust and use telemedicine and RPM more than leading-edge baby boomers, making their desire to live at home for longer possible.
8. The researchers recommend that health plans adopt different strategies in order to attract and retain Medicare's next enrollees.
9. Home and community-based organizations may make trailing-edge baby boomers feel more at-ease. New tools, positions and solutions will be vital to ensure the success of such initiatives.
10. The researchers also recommend that health plans utilize simpler communications to assist in comparing coverage options.
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