Kris Parchuri, DO, is an orthopedic surgeon with Spin & Orthopedic Specialists in Tulsa, Okla.
He began his practice in 2010, and he focuses on spine-related disorders as well as fracture care. Here, Dr. Parchuri discusses his three core business concepts to ensure a thriving practice in the future.
Q: What are the core tenets for successful business management in healthcare?
Dr. Kris Parchuri: My three concepts for a successful business include:
1. Finding the right employees, managing their responsibilities and rewarding their effort.
2. Adapting to customer's desires and needs, and understanding your competition.
3. Marketing in a diverse way, that is social media, SEO, direct to consumer, etcetera.
Q: What is the biggest healthcare or spine-focused trend to keep your eye on in 2019?
KP: 3D-printed hardware guides based on preoperative CT scans to allow instrumentation with little to no radiation.
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For a deeper dive into the future of orthopedics, attend the Becker's 17th Annual Future of Spine + Spine, Orthopedic & Pain Management-Driven ASC in Chicago, June 13-5, 2019. Click here to learn more and register.