Philadelphia-based Rothman Orthopaedic Institute teamed up with POV Sports Marketing to help manage and grow the practice's sports partnerships.
Rothman's senior vice president Greg Coleman will lead the practice's business for POV Sports Marketing, according to a Jan. 26 news release. POV Sports is a women-owned firm that has worked with companies including Wawa, Firstrust Bank and Axalta.
Rothman Orthopaedics has multiple partnerships with sports teams including the Philadelphia Eagles, Philadelphia Phillies, Philadelphia 76ers and Villanova (Pa.) University Athletics.