At Premier Orthopaedic Associates of Southern New Jersey in Vineland, social media has helped build trust and bring new patients, according to the practice's marketing consultant, Debra Rody.
She told Becker's Spine Review about the philosophy that guides the practice's social media strategy and the results.
Note: This response was edited for style and clarity.
Question: How are you leveraging social media platforms at your practice or individually? What have been the outcomes?
Debra Rody: Our approach with social media is to build trust with our followers by addressing questions and concerns related to orthopedics. The information we share is focused on our slogan, “We’ve got you covered from discovery to recovery.” The concept of beginning with the end in mind, we strive to get people back to enjoying life pain-free.
Our call to action encourages appointment setting directing individuals to our website or by calling or texting to schedule an appointment. We’ve seen a 20 percent increase, month over month, in new patient appointments. Notably we’re experiencing great success by including a QR code that directs people to the appointment form on our website, which relieves the pressure on our phone system.