Philadelphia-based Rothman Orthopaedic Institute is launching an eight-month long campaign focusing on patient stories, according to an April 19 news release.
The campaign, called "We specialize in you," will highlight 60 Rothman patient stories that will roll out in the coming months.
"This campaign features real stories and challenges our patients faced and experiences they had, to get back to their lives," Alex Vaccaro, MD, PhD, president of Rothman, said in the release. "With so many options in regards to orthopedic care, there is no greater resource to our practice than our patients. Simply put, people rely on the opinions of friends, family and independent people that they can relate to."