IMS Health in Parsippany, N.J., released Nexxus Mobile Intelligence 11, the latest generation of its cloud-based CRM solution for the Life Sciences industry.
Here are five points:
1. Nexxus Mobile Intelligence is compatible with other Nexxus applications, allowing data access across the platforms.
2. The newest solution provides commercial teams with the ability to create precision conversations across all channels in every market.
3. In-house sales applications are easily integrated within the platform and data is synchronized across all devices.
4. The system has custom app support, activity updates in real time, offline access and account base selling capabilities.
5. The Nexxus Commercial Application Suite composes applications across the commercial continuum, from marketing campaigning management and social media monitoring to customer engagement, sales operations and performance management.
"Nexxus Mobile Intelligence works the way sales teams do — enabling smart, orchestrated engagement to help life sciences companies reach the right customers across the right channels with the right messages," said Robert Chu, IMS Health senior vice president of technology solutions.