The UFC and Smith+Nephew inked a multiyear marketing partnership, according to a March 25 news release.
Smith+Nephew will be UFC's first preferred sports medicine technology partner and have high visibility in select broadcasts. The orthopedic company will also collaborate with the UFC on original content and have branding in the UFC Performance Institutes in Las Vegas, Shanghai and Mexico City.
Smith+Nephew is known for its sports medicine implants and its recently-acquired CartiHeal Agili-C cartilage repair implant.