Irving, Texas-based Minimally Invasive SpineCARE announced that it is changing its name to SpineCARE.
The new name reflects the wide array of procedures that the spine center offers, including a focus on pain management and rehabilitation.
"Our philosophy has always been to explore all non-surgical solutions first and consider minimally invasive surgery as a last resort. Although non-surgical options are the most minimally invasive, for most people 'minimally invasive' is synonymous with surgery, and that's not truly reflective of our brand. We want our name to be synonymous with the best and most comprehensive spine care possible, not just minimally invasive surgery," said Douglas Won, MD, founder and director of SpineCARE.
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