Medical Practice Marketing: 5 Common Mistakes

In a Physicians Practice article, James Doulgeris, manager of the healthcare division at HCP Associates, lays out the most common medical practice marketing mistakes made.

Here are the five mistakes:

1. Treating marketing as an expense.
2. Promoting specialties and services without relating them to solutions.
3. Confusing activity with results.
4. Doing the same thing and expecting different results.
5. Not combining instinct with information.

More Articles on Practice Management:

Successful Small Businesses: 8 Words of Wisdom From Entrepreneurs
6 Recent Articles on Medical Practice Marketing Tips
5 Ways to Avoid Potential & Unexpected Medical Lawsuits