The New, Disrupted Medical Device Industry Landscape

Disrupting the status quo can be an unpredictable, even threatening endeavor for leaders in any business. Nowhere is it more true and prevalent than in healthcare today, and in the medical device sector in particular. Never before in the history of modern healthcare has the industry been so ripe for fundamental, strategic disruption. Some of it forced at the hands of regulators, some by market dynamics, some by the need to improve the fundamentals of cost and quality. The question isn't whether it will happen, because it's happening now. The question is how ready are healthcare payers, hospitals, ambulatory surgery centers, surgeons, manufacturers and patients for the disruption headed their way on the implantable medical device front.

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