Conformis named James Paiva as its vice president of U.S. marketing, the company said Nov. 8.
Mr. Paiva previously worked at Johnson & Johnson for 16 years, and his most recent position was senior director of marketing at DePuy Synthes. In that role, he managed the core portfolio and pipeline for the global spine business.
"As we continue to advance our growth strategy, we are confident that James’ extensive background in new product introductions and multichannel marketing will help to strengthen Conformis brand recognition and position us to capitalize on anticipated growth in the ambulatory surgery center space," Conformis President and CEO Mark Augusti said in a news release.